Twitter Blanket Drive #TBD2015

If you are in Cape Town, and have a blanket to spare, consider dropping it off for the #TBD2015

veevee1978

TBD2015 SUPPORT LOGO BY AMPED AGENCY (1)

Since 2010, the Twitter community in South Africa has been moved by compassion and has engaged the social media platform to collect blankets for some of the country’s most vulnerable people. Over the past 6 years, thousands of blankets have been collected in the weeks leading up winter to provide some relief and, of course, warmth to those in need.

The TBD started 6 years ago, as a single tweet by Melanie Minnaar, as she contemplated the cold winter ahead and in true Twitter style, tweeted the following thought: “what if each person on Twitter donated a blanket?”  Since then, the TBD movement has exploded and now has a national footprint with campaign drives taking place in Cape Town, Johannesburg, Durban and for the first time this year, Pretoria. Also smaller towns host blanket drive events. This year the official hashtag is #TBD2015.

In today’s fast paced world, using social media…

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